Frequently Asked Questions (FAQ)

What is email marketing?
Email marketing is a digital marketing strategy that uses email to promote products, services, or brand messages directly to a targeted audience. It is one of the most cost-effective ways to build relationships, generate leads, and drive consistent sales.

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How does targeted email marketing work?
Targeted email marketing delivers your message to users based on specific criteria such as interests, behaviors, location, and industry. This ensures your campaign reaches people who are more likely to engage and take action.

 

What types of businesses can use email marketing?
Email marketing works for nearly every industry, including eCommerce, local businesses, real estate, travel, healthcare, fitness, finance, education, nonprofits, and more. From small startups to large corporations, any business can benefit.

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How effective is email marketing?
Email marketing consistently delivers one of the highest returns on investment in digital marketing. When properly targeted and optimized, it can outperform social media and paid ads in engagement and conversions.

 

Do I need my own email list?
Short answer is no.  We help match your campaign with the right audience based on your goals and the demographic you selected unpon ordering.

 

What is a double opt-in list?
A double opt-in list consists of users who confirmed their subscription after signing up. This ensures higher-quality traffic, better engagement, and improved deliverability.

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How long does it take to launch a campaign?
Most campaigns can be launched within 2 business days once your content, targeting, and goals are finalized and campaign order received.

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What types of email campaigns can I run?
You can run promotional campaigns, newsletters, product launches, event promotions, lead generation campaigns, re-engagement campaigns, drip sequences, and automated follow-ups.

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How do I track results?
You can track performance through open rates, click-through rates, conversions, and overall engagement. This data allows you to optimize future campaigns for better results.

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Is email marketing compliant with regulations?
Yes, professional email marketing follows strict compliance standards such as CAN-SPAM and GDPR. We only work with compliant data and opt-in audiences.

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How much does email marketing cost?
Pricing depends on campaign size, audience volume, targeting level, and frequency. We offer scalable solutions for small businesses and enterprise-level clients.

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Can email marketing help generate leads?
Yes, email marketing is one of the most powerful tools for lead generation. When combined with the right messaging and landing pages, it delivers consistent, high-quality leads.

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How often should I send emails?
This depends on your industry and goals. Some businesses send weekly emails, while others run monthly or promotional campaigns. The key is consistency without overwhelming your audience.

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Why choose Traffic Techniques?
Since 2012, Traffic Techniques has helped hundreds of businesses execute thousands of targeted email campaigns. We focus on precision targeting, performance-driven strategy, full transparency, and real results.

 

How do I get started?
Getting started is easy. Contact us through our website and visit our ORDER page for campaign offerings.

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If you have additional questions, our team is always here to help you maximize your email marketing success.